Mark Wilson

University of East Anglia

PhD researcher


In 2013 Mark graduated from Uppsala University with an MSc in Sustainable Development, and in 2015 he completed an MSc in Agricultural Development from the University of Copenhagen. He has taught at the Centre for Environment and Development Studies (CEMUS), Uppsala University. His research interests include food systems analysis, food policy, community-led sustainability initiatives, and agroecology.

Mark is a Tyndall Early Career Network (TECN) representative for the University of East Anglia. He also represents TECN on the Tyndall Council.


PhD Title: Digital innovations for consumers to reduce food-related greenhouse gas emissions

The aim of this project is to identify and characterise innovations which can demonstrably reduce food-related GHG emissions and have the potential to be scaled up. The focus is on consumers and social initiatives, rather than farming practices or supply chains, in order to understand how user-centric innovations can reduce our climate impact.

The project considers digital innovations which aim to reduce food waste, encourage dietary change or facilitate local food networks. Features of the innovations which appeal to consumers are explored, such as the value propositions, attributes and business models. Finally, the diffusion processes are analysed to understand how these innovations spread from early adopters to wider social groups. Understanding the motivations and patterns of uptake will highlight possible leverage points for reducing food-related GHG emissions.

Find out more at the SILCI project website

Thesis supervisor: Charlie Wilson

Contact information

Tyndall Centre for Climate Change Research

School of Environmental Sciences

University of East Anglia

Norwich NR4 7TJ, U.K.


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