Lorraine Whitmarsh

Affiliate Member of the Tyndall Centre

Director of CAST


Professor Lorraine Whitmarsh is an environmental psychologist, specialising in perceptions and behaviour in relation to climate change, energy and transport.  She is based at the University of Bath and is Director of the Centre for Climate Change and Social Transformations (CAST). As well as chairing the Executive Group, she is also responsible for synthesis activities within Theme 4, and co-leads a project on ‘learning from disruption and moments of change’ in Theme 2.

Her research projects have included studies of energy efficiency behaviours, waste reduction and carrier bag reuse, perceptions of smart technologies and electric vehicles, low-carbon lifestyles, and responses to climate change. Between 2014 and 2019, she held a prestigious European Research Council (ERC) Starting Grant – Low-Carbon Lifestyles & Behavioural Spillover (CASPI) – and since 2019 holds an ERC Consolidator Grant – Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts (MOCHA). She is also a Lead Author for the Intergovernmental Panel on Climate Change (IPCC) in Working Group II; and regularly advises governmental and other organisations on low-carbon behaviour change and climate change communication.


Selected Publications

Xu, F., Nash, N. & Whitmarsh, L., Big data or small data? A methodological review of sustainable tourism, (2020) In : Journal of Sustainable Tourism. 28, 2, p. 147-166 20 p.

Howarth, C., Bryant, P., Corner, A., Fankhauser, S., Gouldson, A., Whitmarsh, L. & Willis, R., Building a Social Mandate for Climate Action: Lessons from COVID-19, (2020) In : Environmental and Resource Economics.

Paluszny, A., Graham, C. C., Daniels, K. A., Tsaparli, V., Xenias, D., Salimzadeh, S., Whitmarsh, L., Harrington, J. F. & Zimmerman, R. W., Caprock integrity and public perception studies of carbon storage in depleted hydrocarbon reservoirs, (2020) In : International Journal of Greenhouse Gas Control. 98, 103057.

Potoglou, D., Whittle, C., Tsouros, I. & Whitmarsh, L., Consumer intentions for alternative fuelled and autonomous vehicles: A segmentation analysis across six countries, (2020), In : Transportation Research Part D: Transport and Environment. 79, 102243.

Healy, A., Upton, K., Capstick, S., Bristow, G., Tijani, M., Macdonald, A., Goni, I., Bukar, Y., Whitmarsh, L., Theis, S., Danert, K. & Allan, S., Domestic groundwater abstraction in Lagos, Nigeria: A disjuncture in the science-policy-practice interface?, (2020), In : Environmental Research Letters . 15, 4, 045006.

Balta-Ozkan, N., Watson, T., Connor, P. M., Axon, C. J., Whitmarsh, L., Spence, A. & Baker, P. E., FAR out? An examination of converging, diverging and intersecting smart grid futures in the United Kingdom, (2020), In : Energy Research and Social Science. 70, 101675.

Xu, F., Huang, L. & Whitmarsh, L., Home and away: cross-contextual consistency in tourists’ pro-environmental behavior, (2020), In : Journal of Sustainable Tourism. 28, 10, p. 1443-1459 17 p.

Nielsen, K. S., Clayton, S., Stern, P. C., Dietz, T., Capstick, S. & Whitmarsh, L., How Psychology Can Help Limit Climate Change, (2020), In : American Psychologist. 15 p.

Thorman, D., Whitmarsh, L. & Demski, C., Policy acceptance of low-consumption governance approaches: The effect of social norms and hypocrisy, (2020), In : Sustainability (Switzerland). 12, 3, 1247.

Nash, N. C., Whitmarsh, L. & Whittle, C., Rapid review of 'moments of change' & food-related behaviours, (2020), Food Standards Agency. 63 p.

Potoglou, D., Whitmarsh, L., Whittle, C., Tsouros, I., Haggar, P. & Persson, T., To what extent do people value sustainable-resourced materials? A choice experiment with cars and mobile phones across six countries, (2020), In : Journal of Cleaner Production. 246, 118957.

Bouman, T., Verschoor, M., Albers, C. J., Böhm, G., Fisher, S. D., Poortinga, W., Whitmarsh, L. & Steg, L., When worry about climate change leads to climate action: How values, worry and personal responsibility relate to various climate actions, (2020), In : Global Environmental Change. 62, 102061.


Further publications: https://researchportal.bath.ac.uk/en/persons/lorraine-whitmarsh/publications/

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