By popular demand: what people want from a resource efficient economy

TitleBy popular demand: what people want from a resource efficient economy
Publication TypeJournal Article
AuthorsPeake, L, Cherry, C, Steentjes, K, Scott, K, Pidgeon, N
ISBN Number978-1-912393-16-9
Abstract

o make a successful transition to a low carbon, resource efficient economy, businesses and governments need to understand what people value and want from the products and services they use. 

This report presents findings from research carried out by the Centre for Industrial Energy, Materials and Products (CIE-MAP) on public attitudes towards policies intended to improve resource efficiency. The analysis is based on a detailed, representative survey and focus group data collected between 2016 and 2018. 

Significantly, the research shows that measures offering the biggest carbon savings, and over which the government has most control, are those that are most popular with the public. Here, we demonstrate how government and businesses can make the most of the opportunity offered by resource efficiency for household goods to improve material use and reduce emissions.