Mark Wilson

Affiliate Member of the Tyndall Centre

Mark is a Research Associate at the Centre for Climate Change and Social Transformations (CAST), based at the University of Bath. His research focuses on climate change mitigation and how to encourage low carbon behaviours in different areas of daily life. He explores climate risk perception, attitudes towards regional and city-level climate policy, and the role of values, habits, and social influence in pro-environmental behaviours. He is currently working with Cornwall Council to understand residents’ readiness to adopt active travel and e-bike shared mobility. He also has a strong interest in sustainable food systems, diet, regenerative agriculture, and the interaction with health and social justice outcomes.

Prior to joining CAST, Mark completed his PhD at the Tyndall Centre, University of East Anglia. His thesis explored the adoption, use, and climate implications of online food hubs. He uses mixed method approaches, combining empirical data with Life Cycle Analyses to quantify the emission reduction potential of behaviour changes at the household level. Mark has participated in community food initiatives in Denmark and Sweden, where he taught an undergraduate course applying permaculture design techniques to develop sustainable urban food systems.

To view his University of Bath profile, please see here.

Previous projects: Social influence and disruptive low carbon innovations (SILCI)