Hazel Pettifor

University of East Anglia

Senior Research Associate


Dr Hazel Pettifor is a senior research officer at the University of East Anglia. As a social scientist she conducts research into the diffusion of novel, low carbon technologies focussing on consumer choice and its antecedents. She has particular interest and specialism in the use and application of large scale secondary social science data.


Selected Publications:

Pettifor, H., Wilson, C., Bogelein, S., Cassar, E., Kerr, L., & Wilson, M. (2020). Are low-carbon innovations appealing? A typology of functional, symbolic, private and public attributes. Energy Research & Social Science, 64, 101422. doi:https://doi.org/10.1016/j.erss.2019.101422

Wilson, C., Pettifor, H., Cassar, E., Kerr, L., & Wilson, M. (2018). The potential contribution of disruptive low-carbon innovations to 1.5 °C climate mitigation. Energy Efficiency. doi:10.1007/s12053-018-9679-8

Wilson, C., Pettifor, H., & Chryssochoidis, G. (2018). Quantitative modelling of why and how homeowners decide to renovate energy efficiently. Applied Energy, 212, 1333-1344. doi:https://doi.org/10.1016/j.apenergy.2017.11.099

Edelenbosch, O. Y., McCollum, D. L., Pettifor, H., Wilson, C., & van Vuuren, D. P. (2018). Interactions between social learning and technological learning in electric vehicle futures. Environmental Research Letters, 13(12), 124004. doi:10.1088/1748-9326/aae948

Pettifor, H., Wilson, C., McCollum, D., & Edelenbosch, O. Y. (2017). Modelling social influence and cultural variation in global low-carbon vehicle transitions. Global Environmental Change, 47, 76-87. doi:https://doi.org/10.1016/j.gloenvcha.2017.09.008

Pettifor, H., Wilson, C., Axsen, J., Abrahamse, W., & Anable, J. (2017). Social influence in the global diffusion of alternative fuel vehicles – A meta-analysis. Journal of Transport Geography, 62, 247-261. doi:http://dx.doi.org/10.1016/j.jtrangeo.2017.06.009

McCollum, D. L., Wilson, C., Pettifor, H., Ramea, K., Krey, V., Riahi, K., . . . Fujisawa, S. (2017). Improving the behavioral realism of global integrated assessment models: An application to consumers’ vehicle choices. Transportation Research Part D: Transport and Environment, 55, 322-342. doi:https://doi.org/10.1016/j.trd.2016.04.003

Pettifor, H., Wilson, C., & Chryssochoidis, G. (2015). The appeal of the green deal: Empirical evidence for the influence of energy efficiency policy on renovating homeowners. Energy Policy, 79(0), 161-176. doi:http://dx.doi.org/10.1016/j.enpol.2015.01.015

Contact information

E-mail: H.Pettifor@uea.ac.uk

Phone +44 (0) 1603 592547

Postal Address:

Tyndall Centre for Climate Change Research, ZICER 1.15

University of East Anglia, Norwich NR4 7TJ, UK