The challenge of communicating unwelcome climate messages

TitleThe challenge of communicating unwelcome climate messages
Publication TypeTyndall Working Paper
SeriesTyndall Working Papers
Tyndall Consortium Institution

UEA

Research Programme

Governance

Secondary TitleTyndall Working Paper 162
KeywordsCommunication
AuthorsRayner, T., and A. Minns
Year of Publication2015
Abstract

With the probability that global temperature rise can be kept below the 2°C target continuing to diminish, citizens as well as economic and political decision makers need to engage with knowledge about the likelihood and implications of severe future impacts, and the scale of mitigation required to avoid them, the likes of which few want to hear. This working paper reflects on the challenges and offers guidance for the way ahead.

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