Reorienting climate change communication for effective mitigation – forcing people to be green or fostering grass-roots engagement?

TitleReorienting climate change communication for effective mitigation – forcing people to be green or fostering grass-roots engagement?
Publication TypeJournal Article
Year of Publication2009
AuthorsOckwell, DG, L. Whitmarsh, and S. O’Neill
Journal TitleScience Communication
Volume30
Start Page305
Tyndall Consortium Institution

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